Ihab Derias

Ihab Derias is the second generation to his family business, which started as a small local furniture production in 1984.

Since he joined in 1995, he led La Roche to what we know today as one of the most reputable Egyptian furniture manufacturing companies; specialized not only in contemporary home furniture , but also in furnishing Egypt’s most recognizable hotels and hotel chains worldwide.

Derias’ strong determination to offer his company a place in today’s world of contemporary furniture platform prompted him to introduce modern technologies to the growing production facility.

He always believed in forming a strong link between design and manufacture. He put his knowledge and interest in design forth to launch La Roche’s new retail concept brand in 2012; giving its product lines a new twist creating contemporary timeless styles that remain original to its manufacturer yet fresh and lively.

This marriage between design and manufacture created quality and valuable furniture That secured his company a prominent position on the local and international fronts; and assisted to present the made in Egypt label into a seal of quality.

In 2012, he was elected chairman of the Egyptian Furniture Export Council. He helped initiate a sector-wide strategy to develop the perception of the Egyptian manufacturers towards design reflecting it on the young generations to be the future of the sector. Therefore, The Design Industry competition was launched in 2012 introducing the young designers as a necessary partner to the industry development and linking them with their bright ideas and modern day designs to the manufacturers. The Design Industry competition proved to be a success and became a yearly waited event since then.